#4: Rebekah Johanson – How To Create Products That Will Sell, The Importance Of Giving Back and Developing a Branding Strategy For Your Business

In this episode I’m joined by Rebekah Johnson, the brains and beauty behind online jewellery and accessories brand, Lines and Current. Rebekah talks about how she and husband Jon went from working on e-commerce sites, selling kitchen items and toys to launching their own beautifully minimal brand. We explore what personal style means and how minimalism fits into a world obsessed with fast fashion while also getting into the nitty gritty of entrepreneurship, building your own brand and creating a product that will sell. 

To find out more about Lines and Current and to shop their range of products visit their website – www.linesandcurrent.com. You can also follow them on Facebook and Pinterest. To check out Rebekah’s beautiful branding skills and the brand’s brilliant aesthetic, click here to follow them on Instagram. 

Resources Referenced in This Episode

Ascot and Hart
Website: www.ascotandhart.com
Instagram: @ascotandhart

Spark Joy by Marie Kondo
Available here

“Spark Joy is an in-depth, line illustrated, room-by-room guide to decluttering and organising your home, from bedrooms and kitchens to bathrooms and living rooms as well as a wide range of items in different categories, including clothes, photographs, paperwork, books, cutlery, cosmetics, shoes, bags, wallets and valuables. Charming line drawings explain how to properly organise drawers, wardrobes, cupboards and cabinets. The illustrations also show Ms Kondo’s unique folding method, clearly showing how to fold anything from shirts, trousers and jackets to skirts, socks and bras.

The secret to Marie Kondo’s unique and simple KonMari tidying method is to focus on what you want to keep, not what you want to get rid of. Ask yourself if something ‘sparks joy’ and suddenly it becomes so much easier to understand if you really need it in your home and your life. When you surround yourself with things you love you will find that your whole life begins to change.

Marie Kondo’s first book, The Life-Changing Magic of Tidying, presents her unique tidying philosophy and introduces readers to the basics of her KonMari method. It has already transformed the homes and lives of millions of people around the world. Spark Joy is Marie Kondo’s in-depth tidying masterclass, focusing on the detail of how to declutter and organise your home.”


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