#1: Niamh Cunningham – How To Survive The Creative Industry After University, Celebrating Individualty and Combatting Imposter Syndrome

Starting a podcast, ey. Bloody tricky business but it’s happening, finally it’s happening. 


But where on earth did it come from? Bet you thought I was just bringing you another outfit post or a pity party about how I haven’t been blogging lately. Haha – NOPE. 

What once started as a slow burning love affair with podcasts has quickly transformed into one that consumes my every thought (hardly surprising when you take into account every technicality involved in starting your own). 

I played it cool with the podcasting industry for a long time. To be honest, I was never really that interested to begin with mostly due to my own ignorance. I didn’t know many podcasters or podcast genres that would actually interest me. When would I even listen to them? It’s not really the same thing as plugging in your earphones and listening to a motivational playlist on a Monday morning. Nor can it replace the joy of belting out your favourite tunes any time you’re in your car. Right?

Oh. So. Wrong. 

It was as I found myself on a new daily commute that involved a 25 minute walk and 5 minute trip on the DART that I learned to fully appreciate a good podcast. I went so far as to subscribe to at least five or six (until iCloud decided enough was enough and played me on the storage front). Every morning, I would leave the house, lock up, stick my earphones in and catch up with the latest episodes. At a very lonely time in my life, living in a new city where I knew next to no one and was getting used to cultural differences I had never expected from somewhere not so far from home, these podcasts, their hosts and their guests kept me company. They kept my thoughts stimulated, geared me up for the work day ahead and sparked masses of content (and general life) ideas. I learned about new people who I may never have discovered before. Fair enough, each podcast played on my interest of fashion and entrepreneurship but it also opened my eyes to new possibilities, new people, stories I never would have learned otherwise and best of all, the power of female friendship (Lady Lovin’ hosts Lo Bosworth, Greta Titelman and Jilly Hendrix along with Keeping It Candid girls, Sophie Milner and Millie Cotton – yep,I’m looking at you). 

During these commutes, the seed was planted that maybe I could do this one day. It wasn’t a seed ready to grow just yet though, just a fleeting thought that quickly disappeared when I nearly missed my train and immediately had to switch my focus to legging it down a little Irish country road. 

It wasn’t until my beloved podcasts and me took a romantic stroll along a Californian board walk last summer that I really entertained the idea – romantic in the sense that I let my thoughts on the idea really run away with me not you know, anything weird. By this stage my podcast of choice was The Skinny Confidential Him and Her Podcast by fitness and beauty blogger entrepreneur Lauryn Evarts and her husband (also an entrepreneur). I was religiously working my way through their entire feed during that holiday and by the end of the two weeks I’d decided on a name and format for my podcast. 

Werkin’ On It represents the idea that regardless of which age or stage of our careers we’re at we’re all constantly “werkin on it”. Quickly after I thought of the name, Rihanna’s song Work placed itself firmly in my head for the foreseeable future (werk, werk, werk, werk, werk, werk – you know the one), influencing the change in spelling of “werkin”.

For now the podcast will be released on a fortnightly basis. I would love nothing more than to make this a weekly release but if I’ve learned anything in the last few months of preparation it’s that these things take time, especially when outsourcing production isn’t an option. Every other week I’ll sit down with a fellow female creative and grill her on her career story, the good, the bad and the ugly served alongside the reminder that everything works out in the end and despite the lives we lead or interpret on social media, nobody has it easy in life particularly in pursuit of a career that truly fulfils them. 

In this first episode I met with Niamh Cunningham – blogger, model and an unstoppable creative entrepreneur. I asked Niamh about her creative career to date as well as her hopes for that same creative career in the future. Niamh’s individuality is something that really caught my eye on social media a few years ago but in recent months her honest and genuinely creative approach to producing valuable content has really shined through. We talk a lot about her Instagram stories in particular, the process of creating this kind of content and how it felt posting that first Instagram story vlog on to her profile for all of the social media world to see. Adding value through her content is clearly something very important to Niamh and in essence of this she was willing to share some of her tips on taking the plunge in producing the kind of content YOU want to create, using this content to deliver a message to the masses and maintaining uniqueness in an industry that’s increasingly saturated. If you’ve ever felt lost along the way of chasing your creative dreams, Niamh’s advice will certainly help see you through. She’s been there and at times, still feels she is but she’s clear in her vision and incredibly decisive when it comes to her own happiness. Oh, and rumour has it she’s up to something and launching a business all of us creatives can seriously benefit from. Watch this space. After you’ve listened to the interview obvs. 

So here we are. My first episode. Any feedback would be greatly appreciated. It’s a long one but Niamh’s wisdom is worth every minute. Grab a cup of tea. Listen while tidying your room or recovering from your Sunday food coma and please, come back for my next episode with local artist and beautiful human being, Aly Harte – I’m very excited about releasing it. 

Follow me on Instagram / Twitter / Facebook for my latest blog posts, fashion finds and daily musings AND podcast episodes (eeeeeek!)

Massive thank you to the very talented, incredibly helpful and creative genius Sophie Rose Brampton for the cover art. Check out her fabulous portfolio on her website / Instagram.

Niamh ♥



Werkin’ On It with Niamh Serena

#1: Niamh Cunningham – How To Survive The Creative Industry After University, Celebrating Individualty and Combatting Imposter Syndrome



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