Eight Trends To Shop Now To Cure January Blues

On the 1st of January 2018, I embarked on a shopping ban. Yep, me, a shopping ban. Pre-shopping ban I spent a lot of time browsing online ASOS. To the point where I recognised the newest of the new in items and could tell you exactly when they had in fact been added to the new in section.

Is the word “new” starting to sound weird to you?

I checked ASOS at least three times a week. My saved items were overflowing and the panic that set in when an item only had 1 day out of 60 left within the saved items, felt like losing a limb. Bit dramatic, Niamh but what can I say, I had have a shopping problem.

ANYWAY, said shopping problem has been dissected and discussed here so let’s get back to the point.

One of the perks and the biggest tests of this shopping ban has been that I have an extensive wishlist of items ready to be reconsidered as purchases come February 1st. In a twisted attempt to soothe the pain of the shopping ban, I’ve spent some time scrolling through and just checking in looking at all of my ASOS saved items. It was during one of these scrolling sessions that I noticed trends and patterns forming in the kind of clothes I was picking, trends that, previously, I hadn’t been fully aware of my subscription to. So, at a time when we’re all overhauling our lives from fitness routines, diets and friendships to our hair, wardrobe and overall aesthetic, I’ve put together a list of all of the trends that are easing the pain of January blues. 


If I’m really going to have to brave the big, bad world and brutal weather of January, I’m going to bundle myself up in the cosiest materials I can get my hands on in other words – ALLLLLL of the knitwear. It’s the first thing I reach for when getting dressed on these f-f-freezing winter mornings and the first filter I apply when browsing new in sections online (pre-shopping ban obvs). Bright, bold, classic or chic, whatever your style, knitwear makes the perfect foundation for a soon to be fabulous outfit. 




No, no not the kind you send soaring into the sky in desperate need of help. The kind you thought had disappeared with the 70s. Hard luck, kid. I’m declaring 2018 the year of the flare. Yep, you heard it here first – give it a few months and they’ll be everywhere, heavily cemented into the key trends of 2018 and written about by every fashion publication. There’s a high chance I’m exaggerating but they definitely have potential.

A few months ago I (thankfully) rediscovered a pair of ribbed, jersey flares I bough during the Topshop January sales last year. I remember they cost about £10 and at the time were maybe, probably, definitely an impulse buy and a classic example of sales euphoria getting the better of me – one of the many reasons I’ve gone on a shopping ban for the month. The thing is, every so often in life the fashion Gods, in their mysterious way, throw a killer item your way, directly put in your path to challenge, confuse and delight you. Said item is the reason we take the risk on impulse buys. You never know when they’re going to pay off. 

To keep the tradition alive, I bought a second pair of flares in this year’s January sales (again, bought on Boxing Day pre-shopping ban), this time opting for a black crushed velvet pair. Elegant some might say while to others, ridiculous.

The curvy proportions of flared trousers help to make the slimmest part of your trouser leg look even smaller. You know what they don’t make look smaller? Your height. What a bloody bonus that is. A pair of trousers that are incredibly flattering for those of us more vertically challenged than others. Well I never. Inevitably they’ll be far too long for you but that’s nothing a quick alteration job can’t fix and let’s be real, at this point you’re probably on a first name basis with your local seamstress #PetiteProblems. 


You may think kimonos are limited to spring fashion. You’re wrong. This quilted kimono has duvet day in style written all over it. Keeping in line with the “Do I really have to get out of bed?” vibe that seems to be dictating all of my wardrobe choices right now, kimonos done right make for the perfect (read: socially acceptable) substitute for your beloved dressing gown. As for this oriental inspired wrap dress – paired with Over The Knee Boots, a faux fur jacket and baker boy cap – what was that you were saying about Kimonos being reserved for spring?



This one caught me off guard and it was only when my latest ASOS arrival (I repeat, pre-shopping ban) made it’s way to my doorstep that I realised just how far the obsession with florals had progressed. Previously I had never considered myself a dress kind of girl, nor would I have made many associations with florals until recently. Black, however, now that’s something I can get on board with.  Similarly to the “Spring only” misconceptions made with kimonos, florals are no longer for synonymous with the ditsy fabrics of summer fashion nor with your granny’s old curtains. Gucci got on board with this one so naturally I’ll be following suit. 


One of my favourite things about ASOS is its vast selection of brands and it’s impressive ability to recognise a good thing – For Love and Lemons being one that’s really caught my eye recently. Having unfairly dismissed the brands as being “too girly” for my style – the further on I get with writing this post the more apparent it becomes that my perception of my own style is a little off kilter – I’ve finally seen sense and learned to appreciate the brand’s principles of confidence, femininity and individuality. While their designs may be out of my budget currently, by the end of 2018, I’m determined to make one of these beauties mine. 


Working from home 85% of the time means that most of my workwear consists of well, whatever the hell I want. Obviously this has it perks but when fashion consumes most of your thoughts, living life in loungewear can only last so long. A girl’s gotta get dressed up sometime and this season I’m ready to up my game with smarter, more tailored pieces. Not only is good tailoring the easiest way to smarten up an outfit but it can also make an otherwise very standard high street look ten times more expensive. 


Thank the fashion gods that pink is here to stay. Pink has some sort of power over me. Honestly, I can’t stop. You’ll find me wrapping up in the pretty hues of springs gone by and of those on the horizon. For those of you worried about looking a little too sugary sweet, toughen up the look with trainers or chunky biker boots.

As for red – prep your SS18 palette with a move away from festive burgundy and towards bright, tomato reds.

And about those January blues – it’s time to brave the bold prints and patterns. The goal here is to have parents, grandparents and best of all, siblings feeling too embarrassed to walk down the street with you for fear of being spotted a mile off. 


An all too crucial and frequently overlooked element of nailing a new season wardrobe is of course, nailing the accessories that bring the whole look to life. Plus when you run out of cute selfies for the ‘gram, what else are you going to post to your heavily fashion focused feed?

You’d be surprised how much one accessory can overhaul an entire look – I know I have been over the last few months. For the most parts, accessories can be relatively affordable meaning that by parting with less than £10 you could bag yourself five new outfits. Time to channel your inner magpie and gather the finest shiny things you can get your hands on. 

Overall, one my (self-imposed) shopping ban has been lifted, my 2018 shopping motto will be “anything but average.” If you’re not excited about its arrival, it’s not worth it. If you aren’t bursting with excitement to show it off to the world, you guessed it, it’s not worth it. 

Have you decided to have a wardrobe overhaul for 2018? Comment below with the trends you’re welcoming into your life in the new year. 


Photos by Lucy Curran
Check out her fabulous photography on her Facebook and Instagram

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Niamh ♥


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