The Gucci Effect

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Gucci, Gucci, Louis, Louis, Fendi, Fendi, Prada.

That’s how Kreayshawn sang it in 2012 but this year, forget those other brands because 2016 was all about Gucci.

I’ve always loved fashion but until recently it was much more of a shopping addiction/clothes obsession and I cared a lot more about what the clothes look like rather than the designers and brands behind the clothes. I used to think that that made me unworthy of working in the fashion industry but there are so many massive designers out there that to me, it seems very ambitious to be able to rhyme off every designer brand and creative director out there.

That being said, slowly but surely I’m definitely learning and getting much more into the people and stories behind the brands, learning more than just a few key brand names to drop into fashion conversations in the hope that I’m fooling people into believing I know what I’m talking about. A lot of this is down to the fact that between the various different internships that I have been fortunate enough to have had over the last year, I’m exposed to more designer items than I could have ever dreamed of.

In the case of Gucci however, you would have to be living under a rock not to have noticed the brand’s mass amount of influence over the fashion world this year especially with every high street brand doing everything in their power trying to replicate the 2016 ‘IT’ brand.

Gucci can be a very like it or loathe it brand. Had you asked me a year ago about the brand, not only would I know a lot less about it but I also would have probably told you that I belonged to the latter in my loathing for Gucci. In a massively contradictory manner, the same reasons that I used to hate the brand – it’s outrageous, logo-laden, verging on tacky designs – have suddenly become the reasons that I now can’t get enough of it.

Alessandro Michele’s reign over Gucci this year meant that 2016 saw the brand shift from in-your-face tacky designs to a more romantic femininity in its clothes, while the accessories seemed to take a more relaxed, comedic approach, almost making fun of themselves in a way that managed to massively boost their sales.

This year street style favourites, top fashion editors, respected industry members and fashion bloggers alike were all Gucci-fied particularly when it came to loafers (overflowing fur optional).

Whether you know it or not, Gucci has infiltrated your wardrobe and style throughout 2016.

Loafers – backless, fur lined or metallic? All Gucci.

Statement monogrammed belts? Gucci.

Fringed pumps? Gucci.

Mules? Gucci.

Gucci, Gucci, Gucci, lurking in every corner.

The Gucci effect is strong and it’s undoubtedly all over a high street near you. If you don’t believe me you can read my post from earlier in the summer where I put together a Style Steal post of where to buy high street versions of the famous Gucci backless loafers. If you still don’t believe me all you have to do is keep an eye on your nearest high street/shopping venue over the next few months because so long as Alessandro Michele is at the helm, Gucci isn’t going anywhere anytime soon and its influence over the fashion world is only on the way up.

Photos by Kellie Scott

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Niamh ♥


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