Wedding season is upon us and brides on a budget are definitely having a moment with high street brands launching affordable bridal collections left, right and centre. Asos was one of the first brands to kick it all off and now Missguided have jumped on the bridal bandwagon too.
I have to say, I’ve never been the kind of girl to sit and daydream about my wedding day or what my wedding dress would be like and at 20 I can safely say that marriage isn’t something on my mind either right now or in the forseeable future.
I have, however, always been the kind of girl who daydreams about what I’m going to wear for the rest of the week and dreams up different looks to try out, scouring every online retailer’s website on probably a far too regular basis. That being said, I couldn’t help but do a bit of a double take when I saw that Missguided had launched a bridal campaign, Missbrided.
“The ultimate cool girl bridal style for the #babesofmissguided, for when sh*t gets real.”
The collection is aimed at the brides-to-be among us that might want to step away from the traditional for their big (or not so big) day. Afterall, a bride with cropped pink hair and tattoo sleves isn’t the first image we tend to conjure up when thinking about weddings. There is a definite cool girl feel about the entire collection with a “what happens in Vegas” theme throughout. It’s filled with candid party-girl shots and to make the whole thing even better, boss man Nitin Passi features in the campaign shots, looking cool as ever dressed as Elvis.
There’s something for everyone involved in a wedding day, whether you’re the bride, bridesmaids or are just aiming for the title of best dressed guest. The clothes maintain an essence of chic while still affordable with deep V necklines and daring splits keeping the Missguided brides looking sexy and fashion forward.
It’s not surprising that this collection isn’t everyone’s cup of tea and is aimed at a very particular kind of girl and her friends but the concept behind it has good intentions. Weddings can be expensive enough as it is without the added cost of a dress (which in more cases than not can be extortionate). That being said though I know for many girls they’re all about the expensive designer dress and I know a few that wouldn’t dream of buying their dress from the high street so it will be interesting to see how the public takes to this new wave of high street wedding wear…
Below are a few of my favourite pieces. Click here to shop the entire Missbrided collection ♥
“If you have to be a bride, be a cool one”